Stand Out on the Shelf with Transparent Packaging
Great packaging is essential to engaging and building your target customers, not only for your product, brand, and company.
It only takes 3 seconds for a consumer to form an opinion of a product. Standing out on the shelf is essential. Use a logo, a unique shape, transparent windows and other branded imagery on your packaging.
You need to know your marketing message and your demographic. For example, younger audiences prefer brighter colours, with block fonts and bold shapes. Consumers of upscale products prefer colours like black and gold with elegant fonts. Colours can help convey your brand identity as well. Design your packaging for your target audience.
The more the consumer relates to, the more likely they will purchase or recommend it to others. People can find a connection with packaging in different ways, such as comfort, consistency and even the shape of the box. Colours draw in the customer; so, match coloursColour with feelings such as happy yellows, serene blues, or sensual reds. Color improves brand recognition by 80%.
Show What You Do
People love stories, so tell your story. Are you committed to sustainability? 80% of consumers are likely to switch to brands similar in price and quality to one that supports a cause they favour. You can probably think of a few brands that do very well telling their story with an inspiring blurb on their packaging.
“Don’t hide what’s inside!” Customers like to see what they are getting. Whether it’s a clear box, a window box, or a printed box with clear areas. Showcasing your product increases interest. Transparent packaging shows a product’s credibility and trust.
Packaging Done Right
Good product packaging doesn’t have to be expensive. Great product packaging is about creating a lasting impression on the shelf and in the minds of your customers. Returning customers spend an average of 67% more than first-time customers, investing time into thoughtful packaging is well worth your effort.
Contact Myperfectpack team of specialists today to get started customizing your packaging solution.